Post by account_disabled on Mar 13, 2024 22:07:22 GMT -5
With the brand being worth the worth of Budweiser Pepsi Starbucks and Red Bull combined CocaCola sure knows how to market its brands and products. Here is a look at some of CocaColas best marketing campaigns of all time . Holidays are coming Christmas campaign Most of us associate CocaCola with Christmas. We sing the Holidays are Coming tune and look forwardThe to seeing happy red Santas plastered across our televisions. The TV advertisement originally captured our festive hearts launched in when we watched a fleet of Christmas trucks known as Christmas Caravans bring joy to aweeyed children. Now known as the Holidays.
Are Coming the momentous campaign has been integrated across all of CocaColas channels from using social media to spread awareness HolidaysAreComing to a reallife tour of the CocaCola Christmas truck in the UK. Previously the ad has traditionally focused on the classic drink but in the brand shifted the campaigns focus to Coke Zero in a bid to appeal to a younger more healthconscious ASB Directory audience. Naturally CocaCola has had to adapt all of its marketing campaigns to realworld events. They did this particularly well with the Holidays Are Coming campaign in December responding to the Coronavirus pandemic. This ad was crowned the most successful Christmas ad of the year by Kantar being named the most powerful most enjoyable generating the most love and ad with the strongest branding.
What an award list . Share a Coke campaign Do you remember the craze in finding a bottle of Coke with your name on it The campaign was originally trialled back in and resulted in a increase in sales. Share a Coke was launched in and with CocaColas marketing proving the effectiveness of personalisation. This campaign saw CocaCola GB replace its iconic logo on its bottles with the nations most popular names. The drinks company also gave people their chance to personalise their own bottles of CocaCola at the Share a Coke tour. People went wild for finding their own names on bottles taking them home as a supermarket memento. Subsequently it boosted the brands social media channels with over million media impressions and Facebook traffic increased by with page likes growing by.
Are Coming the momentous campaign has been integrated across all of CocaColas channels from using social media to spread awareness HolidaysAreComing to a reallife tour of the CocaCola Christmas truck in the UK. Previously the ad has traditionally focused on the classic drink but in the brand shifted the campaigns focus to Coke Zero in a bid to appeal to a younger more healthconscious ASB Directory audience. Naturally CocaCola has had to adapt all of its marketing campaigns to realworld events. They did this particularly well with the Holidays Are Coming campaign in December responding to the Coronavirus pandemic. This ad was crowned the most successful Christmas ad of the year by Kantar being named the most powerful most enjoyable generating the most love and ad with the strongest branding.
What an award list . Share a Coke campaign Do you remember the craze in finding a bottle of Coke with your name on it The campaign was originally trialled back in and resulted in a increase in sales. Share a Coke was launched in and with CocaColas marketing proving the effectiveness of personalisation. This campaign saw CocaCola GB replace its iconic logo on its bottles with the nations most popular names. The drinks company also gave people their chance to personalise their own bottles of CocaCola at the Share a Coke tour. People went wild for finding their own names on bottles taking them home as a supermarket memento. Subsequently it boosted the brands social media channels with over million media impressions and Facebook traffic increased by with page likes growing by.